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Why local makes sense here too?

When choosing our food, we prefer fruits and vegetables that have been grown regionally and are in season. We worry about fruits that have thousands of air miles behind them and, of course, do without strawberries in December.

The same applies to flowers. The majority of cut flowers on the market are flown in and come from farms in Africa, Asia and South America. There, roses, carnations, strelitzias and many other types of flowers are grown in huge areas and transported to other European countries by air, often through the intermediary trade in the Netherlands.

It would be consistent to also pay attention to the environmental balance when purchasing flowers. Trendsetters have been saying goodbye to the classic bouquet of flowers for some time now. The tightly tied bouquet with greenery and possibly baby’s breath is unimaginative at best. More noble and imaginative look loose arrangements of flowers, leaves and grasses, which look as if they were just picked in the field next door and which also bring in this way stylish lightheartedness into the house.

The trend towards minimalism and the Japanese Ikebana influence can be seen in the delicate structures made of a few floral elements that are placed on the desk in trendy apartments in Milan, London or Stockholm. Less is more – the fragile beauty of the individual blossoms, twigs and grasses is wonderfully accentuated in this way. Wouldn’t that be something for your home?

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More and more flower stores in Amsterdam and London already work exclusively with regional growers and prefer organically produced flowers. Look for a florist in your city that takes the same care when purchasing, or always check with your florist to see where the flowers are coming from.

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