Clothing made from recycled plastic bottles – sounds good
Sneakers, swimsuits or fantastic evening dresses – made from plastic bottles carelessly discarded on the beach or in the sea
Ellen McArthur is fast on the road
At the age of 24, Ellen McArthur won the famous single-handed sailing race Vendée Globe. She was the fastest participant who sailed non-stop, around the world.
It did not remain the only prize for the sailor from England. She won the Route du Rhum sailing regatta, from France to the Caribbean, twice.
Often alone at sea for months at a time, she became aware of the dependence on limited resources and the cycle of the Earth’s entire ecosystem.
After retiring from professional sailing, she founded the Ellen McArthur Foundation in 2009, which aims to promote the circular economy.
In the ideal circular economy, none or significantly fewer of the finite supplies of natural raw materials would be used to produce things. As far as possible, used materials should be returned to the production cycle.
Ellen McArthur demonstrates speed and tenacity here as well. Its foundation has an excellent reputation worldwide and works with important companies and research institutes to move persistently closer to the ideal goal of a circular economy.
In this TED Talk: “The surprising thing I learned sailing solo around the world” you can get a personal impression of Dame Ellen MacArthur.
The images of plastic waste in the sea hurt
Even if you don’t sail the world’s oceans and experience impressively in the Arctic Ocean how interconnected the world’s ecosystem is – the images of plastic waste in the sea hurt us all.
So it feels good to buy sneakers whose fabric comes from plastic bottles fished from the sea or picked up on the beach.
And when designer Tomo Koizumi creates ethereally elegant clothing creations whose organza is also made from the threads of recycled plastic bottles, the world seems to be a little bit in order and stunningly beautiful to boot.
For all Japan fans, we recommend to take a look at his fashion show of the Winter 2021-2022 collection, presented at night in the perfect play of light and shadow in the gardens of Nijo Caste in Kyoto. A fabulously aesthetic feast for the eyes.
Japanese singer Misia, wore a dress by the designer during her performance at the opening of the 2021 Tokyo Olympics.
Too good to be true
But the fairy tale of tailoring a beautiful new dress for Cinderella from plastic waste unfortunately doesn’t have a happy ending (yet). The so-called chemical recycling of plastics, which must be used for this purpose, requires a very high energy input and the addition of fossil fuels.
Intensive work is being done to optimize the process of chemical recycling, as it is urgently needed for many plastic wastes, such as the disposal of wind turbine rotor blades.
Even though it almost feels like a “good deed” to buy the sneaker whose plastic fibers are made from former plastic waste – it doesn’t really make sense for the environment based on current processes (yet).
If you have such a shoe in mind, then it is worth making sure that the soles of the sneakers are made of organic material, because when you walk, the abrasion of the soles on the asphalt releases more plastic particles into the environment.
“Around and round you’re turning me …”
Diana Ross has already pointed out the better way: it is the circular economy that sailing legend Ellen McArthur and her foundation are pushing with verve.
A good example is a piece of clothing that probably all of us have in our closet: The blue jeans.
Compared to a dress made of polyester at first glance a garment that seems somewhat “natural”, because you associate blue jeans with cotton. It’s not quite that simple.
For sure some copies of them are also in your closet
Good old (or new) blue jeans can only be recycled if they are 98 percent cellulose-based fibers (cotton, linen, hemp, viscose, etc.).
If the proportion of fibers consisting of plastic, such as nylon, polyester or elastane, is over 2 percent, it is not possible to make new jeans from the old ones.
Buttons, zippers, rivets and branding are equally critical to the recycling process.
And these are just a few of the many details to consider when it comes to blue jeans and the circular economy.
The issue is complex: the majority of cotton crops still use large amounts of water, pesticides and herbicides. The coloring is usually still done with toxic chemicals and behind the natural sounding “stone-washed” is unfortunately no idyllic river with pebbles to understand. Quite the opposite.
But there is hope: 60 manufacturers have joined forces to form a jeans redesign initiative. Among them such well-known brands as C&A, Chloé, GAP, Guess, Levi Strauss&Co and Tommy Hilfiger.
The aim of the initiative is to review every single process in the development and production of blue jeans and to design them in such a way that fewer natural resources are wasted, workers’ health is not endangered, the environment is protected and, in the end, the jeans can be recycled much more easily.
Technology is crucial here: jeans can also be given the desired stone-washed and distressed look by using laser technology, for example.
We are now having our 15 year old jeans repaired for the second time so we can wear them for a few more years before we try to put them into the clothing cycle.
New York tries its hand at the clothing circuit
Every year, 100,000 tons of clothing end up in New York City landfills. The clothing, whose manufacturing process has required large amounts of pesticides, chemicals, as well as CO2 for transportation, etc., 73 percent ends up in the trash and is disposed of in landfills or incinerated.
Only 1 percent of clothing is used as the basic material for creating new clothing.
#WearNext
With a joint campaign by New York City officials, major fashion brands and the Ellen MacArthur Foundation, the campaign slogan #WearNext was seen throughout the city, on buses, buildings, on ATM displays and across social media from March 4 to June 9, 2019.
The hashtag aimed to inspire New Yorkers to stop throwing their cast-off clothes in the trash and instead wear them longer, repair them, trade them, or drop them off at acceptance centers that pledge to refashion the old clothes into new ones.
The number of acceptance points was also massively increased. An interactive map showed the locations of the new drop-off stations for every New Yorker.
Compared to the same period last year, 583 more tons of clothing were handed in to be made into new clothing. At least a weighty “drop in the bucket”.
We love fashion
If we succeed in raising awareness for more circular economy in many other places and in many more countries, a lot will already have been achieved.
Perhaps a trend from COVID times will remain (should there ever be post-COVID times). Many friends report that when they started wearing masks, you became more fashionably bold.
When clothing stores were closed in the lockdown and only online shopping was available, many began to go through their closet (Shop your Closet) and wear much more daring combinations.
The mask in front of the face led to more fashion courage.
Fashion, for all the thoughts about raw materials, is also a lot of fun. Being well dressed gives self-confidence and is career-enhancing in many professions.
From GloriousMe, therefore, a plea for conscious purchases in the best possible quality.
Good design, high quality fabrics, deliberately without plastic content and properly maintained looks good for decades and the best of the best is in the end cheaper for the planet and yourself. But a happy ending.
NYC Photographs
© GloriousMe
Cover photo: Misia in Tomo Koizumi Couture, opening ceremony at Olympic Stadium, 2020 Tokyo Olympic Games, Japan,
Source: Yohei Osada/AFLO SPORT/Alamy Live News © Aflo Co. Ltd. / Alamy Stock Photo
Ellen Mac Arthur arrival in Falmouth, world record 2005.
© brentonwest / Alamy Stock Photo