A BROOCH DRESSES MEN

Bro-Brooch: For men with modern style

Cover photo © Alamy

Finally, an accessory for men that is both witty and elegant: the brooch

Conservative men also like brooches

Gone are the days when men only thought of a ring, a watch and cufflinks when it came to jewelry. For a long time, necklaces and bracelets tried to build up a reputation in the men’s jewelry market. In vain for most men. Too extroverted, too strongly linked to associations that not everyone wants to identify with. A no-go in some very classic professions.

The brooch, on the other hand, has enjoyed a real triumph among fashion-conscious men. At events such as the Oscars in Los Angeles or the Cannes Film Festival, many stars were seen wearing fantastic brooches on their tuxedo or suit jackets.

The sports world has also discovered the brooch. Many a baseball or basketball star in the USA wears one or more brooches on their sports cap when visiting the stadium. And Lewis Hamilton also shone with brooches at the MET Gala 2025 in New York.

Lewis Hamilton, MET Gala NYC 2025 © Alamy Stock Photo

The step to the brooch is easy

The brooch for men is already known from the Bronze Age. As a fibula, it was used to hold garments together. In more noble circles, the simple pin was relatively quickly decorated with ornaments that distinguished the wearer and were intended to demonstrate status. Animal motifs, stones and ornaments could be seen on the fibulae.

Napoleon also loved brooches and wore them proudly at court on many occasions. When he was forced to flee the battlefield of Waterloo, several carriages containing his personal belongings fell into the hands of the Prussian army. Among them was a carriage with his jewelry, including a beautiful diamond brooch.

The brooch, made in 1815, passed into the possession of the House of Hohenzollern and remained there for many decades before it was finally auctioned by Sothebys in 2025 for 4.4 million dollars.

One also knows the proud bearers of medals. On a medal ribbon, following strict rules, you can see a whole row of medals on the chest of some of those decorated.

There are no rules for the Bro-Brooch

When wearing a men’s brooch, however, there are no rules to follow. Here, every man (and woman) can follow their own creativity and wear the brooch on the lapel but also in many other places. In Hollywood and Cannes, brooches could be seen on the back of a jacket, instead of a bow tie on a shirt, on the breast pocket or on the cummerbund of a tuxedo.

Gemini Norawit, brooch by Chanel, Cannes Film Festival 2026 © Alamy Stock Photo

The brooch makes it possible to follow the classic dress code of an event and at the same time look modern and individual.

The range of men’s brooches extends from discreet clasps reminiscent of Art Deco to large sculptural works of art. Men’s brooches can be seen with or without gemstones, sometimes even with diamonds.

Basically, there is no difference between the brooches worn by women. However, it is noticeable that those men who wear brooches are often bold and prefer large and/or multiple brooches. Fortunately for the jewelry industry, the global market for men’s jewelry, still valued at USD 48.56 billion in 2025 (Polaris Research), is estimated to continue to grow at almost double-digit rates over the next few years.

Extravagant brooches with a corresponding market value help to ensure that growth is not driven almost exclusively by expensive watches.

Simple glamor

The simpler the overall outfit, the better the effect of a classy men’s brooch. This suits many men who feel most comfortable in classic clothing for elegant occasions. The brooch adds sparkle and is an eye-catcher that makes fashionable escapades superfluous.

Diamonds and gemstones are of course optional. There are also effective brooches made from fabric or feathers.

The fashion company Dolce & Gabbana has been offering brooches for men since it entered the jewelry market (in 2015). They were a few years ahead of the renaissance of men’s brooches, which were a popular piece of jewelry for men until the 18th century.

If you haven’t decided on the brooch yet, you can revive the boutonnière. And not just for weddings. The flower in the buttonhole of the suit doesn’t just look elegant on James Bond. Tailored suits already have a slit and sometimes a small pocket or a small bar behind it to hold the flower in place. Any good tailor can help with ready-to-wear clothing.

A carnation, rose or gardenia on the lapel will look stunning. The next step to the men’s brooch is then only a small one.

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