As you make your bed, so you must lie in it
Good bedding lasts almost forever. But new bedding from unc makes for sweet dreams.
A Daily Nighttime Indulgence
While some luxury purchases sit in the garage or basement for days on end, gathering dust in what was supposed to be your home gym, you can enjoy the luxury of fine bedding every day.
It’s a wonderful feeling: slipping into bed in the evening, made up with nice sheets, and falling asleep with a wonderful sense of comfort against your cheek.
Since we all come into contact with bedding every day, there are strong opinions about what feels comfortable and what doesn’t.
During the One has nightmares when sleeping on patterned sheets and thinks white is the only “color” that seems acceptable, while the other thinks that’s far too cold and loves large-scale patterns. Some like the soft feel of flannel, while others will only let Egyptian cotton or silk touch their skin.
So far, so personalized. But doesn’t the mere thought of luxurious bedding tempt you to dream about it again or pick out something new?
Found in luxury hotels around the world
The Italian brand Frette is the top choice in luxury hotels, whether in Milan, Monte Carlo, or Hong Kong. Around the world, its sheets and pillows can be found in the most exclusive hotel rooms and suites. Founded in Grenoble in 1860, the company is now based in Monza and Milan in Lombardy.

The Hotel Danieli in Venice was one of Frette’s first major hotel clients; today, Frette bedding can be found in Sydney, Seoul, and Kyoto.
Many hotels mention in their room descriptions that the linens are by Frette. That’s understandable, because the exceptionally high quality of these linens ensures a restful night’s sleep after a long flight or a busy day of sightseeing—even despite jet lag or one too many drinks.
King Charles III prefers Heirloom
Heirloom, a company based in West Sussex, England, proudly holds two royal warrants: one from King Charles III of England and one from the Prince of Wales. A friendly team at Heirloom crafts bedding from a wide variety of fabric qualities and with all the finest details.
If you’d like to learn more about fabric qualities, you should definitely watch this video from Heirloom, which introduces the different qualities and ways to work with them.
With particular pride—as is the case with nearly every renowned company that offers custom-made bedding—the video concludes by mentioning yacht owners in England, a nation of seafarers, and subtly points out that the bedding is clearly labeled.
This is because the bedding in the owner’s cabin on board may look like the crew’s bedding at first glance, but it is most likely made of different materials, which should under no circumstances be mixed up after laundering.
As is so often the case in life, it all comes down to priorities. The women in the Heirloom video smile radiantly at the camera and say, “It just depends on what kind of investment you want to make in your bedding.”
Better not
If you’ve invested in high-quality bedding, it makes sense to enjoy that investment for a long time. Here are the three most important tips:
- Under no circumstances should you overfill the washing machine
- No fabric softener
- No dryer, if possible
- The lowest possible spin speed
Better to always
How bedding feels against the skin is a very personal experience. Most manufacturers send fabric samples for online orders or have larger fabric swatches available in their stores.
Determining which fabric quality suits you best is a matter of personal preference—it depends on the feel you prefer and the price. Should it be Sea Island cotton (the fabric of choice for James Bond author Ian Fleming and, therefore, also for his James Bond creations), Egyptian cotton, or organic cotton from specially certified organic farms?
The number of threads alone is not a measure of quality. Ultimately, it depends on which yarns were used and how they were processed.
Tradition and Startups
Some bedding manufacturers were founded in traditional textile-producing regions and often have a long family tradition, such as the Swiss companies Schlossberg and Christian Fischbacher.
The latter are from St. Gallen, a town with a long tradition in the textile industry. On your next visit there, we recommend the small, beautiful Textile Museum in St. Gallen, which is sure to fascinate any fabric enthusiast.
There are also new developments in bedding: Startups like Tekla from Copenhagen (where you can choose beautiful duvet covers in pastel colors reminiscent of classic ice cream shades) or the buyers from the long-established bedding division of the textile company Strunkmann & Meister in Bielefeld.
These startups typically offer a limited selection of fabrics and colors, arguing that this allows them to make beautiful bedding more accessible to everyone by keeping prices low.
If you’ll be in Bielefeld soon, you can stop by the Manufaktur seit 1832 every Thursday to learn more about how bedding is made and get advice on-site.
For fans of Emmanuel Macron
If you want to indulge in the whimsical charm of French patterns and colors, the long-established French company D.Porthault, Paris, is the place for you. In addition to a wide selection of very classic, French-inspired bedding designs, they also offer guest towels with gold trim—the “Girlande de Lierre Gold Ems”—that would fit perfectly in the Élysée Palace and perhaps even in your home.
Whether it’s 71 Avenue Franklin T. Roosevelt in Paris or IKEA, new bedding is a treat, and if it’s good quality and washed properly, it actually gets even better over the years.
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Cover image © GloriousMe 2024
