The woman behind the brand
At the age of 28, Miuccia took over her grandfather’s family business grandfather’s family business, which he had founded in 1913 with a leather goods store in the Galleria Vittorio Emanuelle II. in Milan.
Intelligent fashion
For almost 50 years, Miuccia Prada and her husband Patrizio Bertelli were the main owners of the Prada Group before announcing in December 2022 that she and her husband, Patrizio Bertelli, would step down as co-CEOs of the Italian luxury fashion house.
Miuccia Prada will, however, remain Creative Director at Miu Miu and Co-Creative Director at Prada, together with Raf Simons.
In an interview with the Wall Street Journal, she expresses the belief that her driving force behind the employees is important for the brand to retain its core and character. Otherwise, the risk of the brand becoming diluted and interchangeable over time is too great.
No easy task, putting together the right teams and keeping the brand alive and authentic with over 600 own stores in 70 countries. 85 percent of sales are generated in the company’s own stores, while 15 percent come from shop-in-shop concepts in department stores or other multi-brand stores.
In addition to the main Prada brand, Miucca Prada is also responsible for the younger Miu Miu brand, which bears Micucci’s Prada nickname. Both have an unmistakable style that appeals to intelligent women who see clothing as an investment and a statement of their own personality with its mix of classic elements and unusual elements such as prints, materials and elaborate details.
Women who go their own way and appreciate the casual elegance of Prada and Miu Miu fashion, which is never too flashy, never overly feminine and never wearable only for one season, but always elegant, on the pulse of time and wearable everywhere.
The brand has already changed with the new co-creative director Raf Simmons: More logo, more effect, less discreet elegance. But there are still some vintage stores where you can find modern classics by Miuccia Prada. Hurry up!
Fondazione Prada
Prada’s commitment to art and culture is also intelligent. In May 2015, the Fondazione Prada was opened, in a former distillery opposite a Prada office building in Milan. The architectural design here is also by Rem Kohlhaas. The building houses exhibition spaces for the works of art from the collection of the couple Prada and Patrizio Bertelli, which includes over 900 works, offers spaces for installations and dance performances, a cinema hall and the Bar Luce, designed by Wes Anderson.
While other fashion brands such as Louis Vuitton, for example, cooperate with artists who design artist’s editions for accessories, Miuccia believes in her own creativity and line her fashion brands and would like to see her art involvement separate from the fashion business. Without a doubt, however, the Fondazione Prada is an important element in communicating the DNA of the Prada brand.
Here, too, it is the mixture of established art and the joy of experimentation that distinguishes the exhibits and installations. In its inaugural year, Fondazione Prada succeeded in generating 3000 editorial contributions worldwide. If Milan is not on your travel plans at the moment, the Fonazione Prada also has a branch in Venice.
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Photographs © GloriousMe
